Netconcepts

Pottery Barn Boosted SEO Results by 1,000%+

Netconcepts — Wed, 13 Aug 2008 20:40:12 +0000

In this article Forrester Research discusses how large ecommerce businesses will use online marketing to grow this channel. Natural Search is one piece of the online marketing pie. Home decor etailer Pottery Barn increased the success of their organic search initiative with use of Netconcepts SEO technology:

“…Pottery Barn boosted natural search results between 1,000% and 9,800% across its sites by investing in GravityStream, a technology sold through its search agency to automate SEO work. “

To read the complete article, visit the Marketing Daily column at MediaPost Publications.

Chain Store Age Features Cabelas SEO Success

Netconcepts — Tue, 05 Aug 2008 21:32:24 +0000

A recent article in Chain Store Age focuses on the impact GravityStream SEO technology by Netconcepts has had on the Cabela’s website. Multi-Channel retailer Cabela’s ecommerce website ranks highly in search engines with an optimized version of their website running GravityStream technology. This technology automates optimization so that search engine spiders can read and understand the content of the Cabela’s site. One of the benefits of this scalable technology is shorter URLs which are search engine friendly. The optimized site is in sync with the native site, which was not the case with other SEO efforts Cabela’s had tried in the past. The GravityStream solution is particularly effective for non-branded items, also called Long Tail terms. The SEO version of the site has paid off, and in 2007 alone, Cabela’s saw a 140% increase in visits and a 70% jump in sales.

Search Engine Marketing Lives up to Projected Growth

Netconcepts — Wed, 30 Jul 2008 16:08:39 +0000

The growth of search engine marketing (SEM) predicted by investment firm Piper-Jaffray in a study they published in 2003 — projected that worldwide total revenue from search would reach $7 billion by 2007. Actual revenue for North America alone was $12 billion in 2007. The investment in SEM represents both paid online advertising, and a renewed interest online retailers have in managing their organic search channel. Netconcepts serves leading brands, who we see are increasing their investment and treating organic optimization as an ongoing need, no longer a one-time application.

What Builds Your Brand?

Netconcepts — Wed, 09 Jul 2008 15:32:39 +0000

Netconcepts President & Founder Stephan Spencer and other industry experts are interviewed for their opinion on this topic. What is more important for a brand, being more visible to customers, or being engaged with customers?

Watch the video interview here and decide for yourself.

Ecommerce Websites Critiqued at Internet Retailer Show

Netconcepts — Fri, 20 Jun 2008 16:09:21 +0000

This year’s Internet Retailer show had increased attendance of 25% more. The show included a panel that netconcepts Founder & President Stephan Spencer participated in. Along with consultants Lauren Freedman, president of The E-Tailing Group, and Amy Africa, president of Eight by Eight, the three reviewed websites for SEO opportunities. Two common issues that were found were long URLs and redirects which can be confusing to users and search engines. The session was jam-packed and received rave reviews.

Social Media Tips and Tricks

Netconcepts — Tue, 17 Jun 2008 18:03:15 +0000

Interviewed by Jim Hedger of Metamend, Stephan Spencer, founder & president of Netconcepts, recaps a few tips, and tricks from his session at SES Toronto 2008. If you missed this powerful session at SES, learn some nuggets of useful link building tricks from one of the masters.

View the full video interview here.

Web Site Design Spotlight: Live, On-the-spot Critique of Retailers’ Sites

Stephan Spencer — Wed, 11 Jun 2008 22:15:35 +0000

A team of long time e-commerce experts will provide live reviews and makeovers for sites from the audience members. Retailers in the audience will be asked to bring search marketing, user experience, e-commerce strategy and other design questions to this session where experts will view the sites in question and provide answers to fix what ails their web sites. Audience members who volunteer their sites for critique will receive a $25 Starbucks gift card.

Panelists:
Lauren Freedman, President, the e-tailing group
Stephan Spencer, President, Netconcepts
Amy Africa, President, Eight by Eight

Link Building Strategies for Internet Retailers

Netconcepts — Wed, 11 Jun 2008 16:06:12 +0000

In this video Stephan Spencer, Netconcepts President & Founder is interviewed at the Internet Retailer conference by Get Elastic about Link Building strategies for online retailers. How can your organization increase PageRank to interior pages? Does a link building initiative mean building links only to your home page? What is ‘PageRank sculpting‘, and how can it impact a website?

To view the video interview and learn more on this topic, go here.

Thompson Cigar Optimizes for Long Tail Sales

Netconcepts — Fri, 23 May 2008 16:08:09 +0000

Sales from Long Tail keyword phrases weren’t common for online retailer Thompson Cigar. Happy to rank well not only for head terms such as “cigar” or “humidor”, the company engaged with Netconcepts to automate their SEO initiative. Within a few weeks, the firm’s GravityStream technology was implemented for the Thompson site. This solution is used by leading brands to capture search traffic on longer and the more specific keyword phrases known as the Long Tail. Gina Bongiovanni, director of Internet marketing at The Thompson Group, parent company of Thompson Cigar is looking forward to capturing the Long Tail. The GravityStream reporting is also tied into retailers’ analytics so the results can be measured.

Retailers Can Improve Organic Search Performance

Netconcepts — Sun, 30 Mar 2008 16:10:36 +0000

Most large ecommerce websites have a small percentage of pages that deliver traffic because the site is not readable by search engines bots. This product spotlight article in Internet Retailer, Brian Klais, V.P. of Search at Netconcepts describes this common dilema and a scalable solution to optimize large websites so search engine spiders can find and index a larger percentage of the site. This automatic optimization technology, called GravityStream, allows for on-page optimization across categories and sub-categories. Optimized pages will increase ranking and traffic, and ultimately conversion.